Sylvia Nguyen Dang | Product Design Lead

Brand Design

 

Brand and Visual Design

I increase brand awareness and user engagement through brand and marketing design. I’ve created new logos, brand identities, and websites, and designed for out-of-home ads, blogs, marketing, print, email, and social campaigns.

 
 

Guideline 401(k)

compass blog header
growing flowers blog header
 
Guideline blog header
expense ratio blog header
Guideline infographic

DELIVERABLES

Designed data visualization infographics, blog imagery, and social assets for Guideline’s blog library. Created out-of-home advertising to build brand awareness and promote Guideline’s B2B retirement plan platform.

 

In Place

 

DELIVERABLES

Created a new logo, brand identity, website, print, and marketing assets for a women-owned and operated moving and organizing business. View full case study

 

Denver City Pass

 
 

DELIVERABLES

A print and graphic design project where I partnered with a friend who’s a product marketer and content writer. Denver City Pass is a curated gift set you can give to friends and family when they move to new cities. I created all the graphics and illustrations and paired them with her custom content.

 

Helping Hands

 

DELIVERABLES

Created social graphics (for Instagram, Twitter, Facebook) and printed assets for a nonprofit to help mobilize community volunteers during the pandemic.

Uber

DELIVERABLES

I served as our ad hoc visual designer while on the marketing and business development teams at Uber. I designed marketing assets and infographics for print, email, and social. It was this first taste of design that sparked my interest in UI and UX design. I made the career switch after that and haven’t looked back.